Originating in the Lake District, Pure Cottages Group backed by LDC, the private-equity arm of Lloyds Banking Group PLC has demonstrated rapid growth since the company’s inception in 2018. This achievement has been recognised by at the BVCA Management Team Awards 2019.

The BCVA North West Mid-market Management Team of the Year Award was presented to Ian Winn Finance Director Pure Cottages Group at the prestigious evening dinner event held at the Hilton Manchester Deansgate, on Thursday 12 September. The BVCA Management Team Awards, produced in association with Grant Thornton UK LLP, is the annual showcase for the best businesses in the UK backed by private equity and venture capital. Each year 100’s of companies compete for the opportunity to be named as one the UK’s most outstanding teams.

Capitalising on the growing demand for staycations in the UK, the Management Team at Pure Cottages Group (PCG) is leading a rapid expansion, acquiring new holiday cottage businesses across the country. With the financial firepower of LDC behind them they have been able to deliver an ambitious growth plan, incorporating five distinct cottage companies under the PCG umbrella brand, in two of the UK’s most popular holiday destinations, the Lake District, Cotswolds and Cornwall.

The new-look leadership team tasked with delivering the vision of Pure Cottages Group is formed of CEO Paul Liddell, Sales and Marketing Director Tracy Archer, Finance Director Ian Winn and non-executive Director Gary Fletcher.

Paul Liddell CEO Pure Cottages Group says,

‘We are absolutely thrilled to be receive this award in recognition of the success we have achieved so far. For us it is not about being the biggest, it’s about being the best. Our business is founded on trust and a genuine understanding of the tourism sector and it is the expertise of our management team, combined with the strength of our relationships with homeowners and our focus on quality that has supported our growth to date.

The partnership with LDC provides the financial firepower and strategic support needed to further scale the business. With strong credentials in the UK travel sector and a track record for partnering with management teams to drive growth, LDC is the ideal partner to help us to unlock the potential of our business and fuel the next phase of our growth strategy in the coming months.